Garcia de Prado
I'm a process-oriented UX | UI designer & Art
Director. My talent lies in humanising digital experiences by creating products that resonate emotionally with people.
I use Personas, Customer Journeys and User Story Mapping to create future proof wireframes, that will evolve in tailored digital design products. I also love to develop Brand Identities. Anything to help corporates and startups to grow digitally.
Driven by Customer Validation Design, my passion is to make the end-user achieve their goal, while my clients achieve theirs.
I'm described as enthusiastic, open-minded and entrepreneurial. I bring perseverance, leadership and a human approach to each project I work on. I value diversity within a team because I enjoy what I can learn from others.
“My passion is to make the user achieve their goal, while my clients achieve theirs.”
Beatriz García de Prado
#UX #UI #Scrum
Mahonia is the hidden gem of molecular gastronomy in the Middle East. The goal is to bring their premium offline experience to the online world.
The challenge in UX is to keep customers engaged, surprised and informed, as they do when they visit the physical venue.
From the UI side, the biggest challenge is transforming the world of Mahonia’s colours and textures into a design system.
The complexity lies on creating a highly optimised website for marketing purposes.
The result is a mobile first design, with a product card thats allows the user to quickly scan the Mahonia universe, or go deeper into a dedicated landing page, that serves both the customer's need for more information and SEO & GTM purposes.
Want to know more? I’ve written a full article about this project, check it out!
“Intuitive design is how we give the user new superpowers.”
#UX #UI #Scum
The goal is to develop a software that helps big companies in Bahrain deal with their new tax system.
The challenge is Data Transformation, since most of the big corporations in the region didn’t record their data digitally.
The complexity lies in dealing with Big Data. Starting with creating a strong corporate governance to work with Financial data for corporations, moving on to creating a safe and secure platform on AWS.
The result, in the words of the VA.TAX co-founder and CEO: “We have transformed how Tax works changing a months worth of work into minutes.”
Check the website for more info.
“Every great design begins with an even better story.”
The goal was to re-design a mobile app that provided all services of a digital marketing agency for SME in the Middle East.
The challenge to create an easy-to-use platform for varied target audiences. I started by creating Personas gathered from focus groups and re-constructing the user flow to eliminate pain-points in the Customer Journey. Thank’s to the User Story Mapping technique we decided what functionalities will be on the MPV. Then we validate our Beta product with another Focus Groups, we iterate based on their feedback and we just go to market on time to help business coping Corona Crisis.
The complexity was solved by creating a structure and bringing the new intuitive features to target audiences from detailed research.
The result exceeded the expectations, I got a client for life!
“People ignore designs that ignore people.”
The goal of this project was to redesign the User Experience of a book publishing site and ensure all devices have a responsive design.
The challenge was to recreate the offline User Experience of a consumer walking virtually around a bookstore.
The result was a happy client! Mobile-first design and attractive for the end-user. The leitmotiv of this project was "Content is King" and the book covers are the "Undisputed Protagonist".
Check the style guide!
“Design is the silent ambassador of your brand.”
#branding #UX #UI
The goal of this project was to launch a location-based infrastructure.
The challenge was to understand the clients' universe in a short period of time. From branding to web design, all UNL assets were delivered within three weeks.
The complexity lies in the subject: cryptocurrencies.
The result is unl.global. Understandable for the target audience (cryptocurrency investors), yet attractive for the end user. Most importantly; the Product Owner was very happy and proud.
Don't miss the branding presentation.
“Design creates culture. Culture shapes values. Values determine the future.”
Robert L. Peters
#branding #UX #UI
The goal of this assignment was to define the branding for a new digital agency and to design their landing page.
The challenge was to imagine in a very short time: impactful branding.
The complexity was high, as there was no brief, no limits in terms of creativity, plus the deadline. I developed the brand identity, delivered the brand assets, sketched the wireframe and created the UI of the site within five weeks!
The result was outstanding branding with a very recognisable style. Curious?Check here the brand document! (Please note, the site has been updated.)
“What separates design from art is that design is meant to be… functional.”
The goal l of this project was to translate the client-oriented offline experience to the online environment for a trailer-maker company.
The challenge has been to modernize the look&feel of a long heritage family business without compromising their identity. I was responsible for updating the brand style and giving the website a complete makeover.
The complexity was to add a feature for the users to set up a basic trailer that they need: the Broshuis Configurator.
The result was in the words of the client: “a beautiful refreshing site which finally resulted in a new corporate identity guide”.
(Please note, the site has been updated.)
“There are three responses to a piece of design – yes, no, and WOW”
The goal of this project was to develop a loyalty app for a well-known drugstore in The Netherlands.
The challenge was to incorporate the new Brand Identity guidelines into the visual aspects of the app. The step counter functionality was the most challenging (but funniest) screen.
The complexity of this project laid on the limitations that come with working with a PhoneGap dev. system; in addition to the constraints of working with a big scale organisation as AHOLD with 370 thousand employees.