Resume | beatrizgarciadeprado

Professional Experience

Branding Lab Director at ie University

#ie #Branding #teaching

01 | 2021 - Today

I teach brand identity fundamentals and coach ie University students in applying strategies to real company projects.

Freelance UX/UI Designer

#UI #UX #Branding #SelfEmployed

10 | 2020 - Today

Collaborate with clients worldwide on UX/UI projects, adapting to diverse brand needs. Focused exclusively on Belk.com over the past three years, building a strong ongoing partnership.

Co-founder at Prado y Barrio

#ArtDirection #Branding #ProductDesign

05 | 2020 - Today

Together with my sisters, we envisioned the revolution of table linen: Prado y Barrio is an exclusive brand that combines bold design, materials of the highest quality, and the affection that craftsmanship entails. Our production line is sustainable, ethical, and local.

We built a strong brand for digital and physical products, creating a coherent visual language for the table linen, packaging, website, and social media presence. In summary: building a Prado y Barrio universe.

Managed a team of copywriters, developers, marketers, and illustrators.

Set up a crowdfunding campaign, leading production and manufacturing suppliers.

Managing Director at EMN

#ManagingDirection #Agile

04 | 2019 - 04 | 2020

As a Managing Director, my focus is on improving the workflow, introducing Agile Methodology and decision making processes based on user research.

As an Art director, I’ve led the design and GTM strategies of our two digital products: Elephant Social and VA.TAX.

Leading a team of 15 pax (Designers, Developers, Copywriters, Marketers, and Growth Hackers) towards a clear goal has been the one of the major milestone of my career.

Art Director at OLLA The Agency

#ArtDirection #Branding #FilmProduction

04 | 2019 - Today

Being the head of the design team, my focus is on improving co-creation processes, communication workflow & team alignment.

Other than that, I’ve run branding workshops for F&B brands like Haus, Raaw and Mahonia.

OLLA introduced me to Art Direction for film production, and I have both found out that I very much enjoy it, and that I’m not bad at it.

Freelance UX/UI Designer

#UI #UX #Branding #DigitalNomad

01 | 2018 - 04 | 2019

Being a digital nomad has been the greatest experience of my life. Thanks to Toptal network, I’ve completed branding & UX|UI projects while discovering the world.

UX-UI Designer at 2SQRS

#UI #UX #Branding

01 | 2017 - 12 | 2017

I developed the visual identities & brand assets for the end user. During this period I catered for different types of needs, from niche projects such as launching a cryptocurrency site, to getting traditional companies mobile ready.

I especially enjoyed creating the branding for our own company.

UI Designer at XL family

#UI #UX #GraphicDesigner

01 | 2015 - 12 | 2016

My time here as UI designer gave me the tools and the experience to work with corporate clients like ABN Amro and AHOLD, as well as SME like Broshuis or Startups like Gentle.

One of my favourite projects was being a coach for Holland Call 2016; the innovation program for Noord Holland.

Viusal Designer at Mobypark

#UI #UX #GraphicDesigner

02 | 2014 - 11 | 2014

As a junior in house designer for a tech startup, I took care of UX|UI, brand guide lines, marketing material, photography, and anything that came up. Startup life!

Journalist at Revista HSM

#Journalism

07 | 2011 - 05 | 2012

I wrote articles about lifestyle in Spain and interviewed personalities of the cultural scene. Wondering about the best G&T in Madrid? Flip to page 96!